Jul 23
Business Holiday eCards

6 Reasons to Use Business Holiday eCards in Marketing

Business holiday eCards are a cost-effective and creative way to connect with clients and customers during the holiday season.

Including personalized eCards in your marketing strategy can have a significant impact on client engagement and loyalty during the holiday season and beyond.

By creating a memorable and personalized experience for your clients, you can set your business apart from the competition and foster a stronger relationship with your customers.

Why Use Business Holiday eCards in Marketing?

Here’re six ways to leverage your business holiday eCards to attract new customers and grow your business.

Strengthen customer relationships:

Personalizing your message and showcasing your brand identity can help build stronger relationships with existing customers, which improves positive word-of-mouth marketing.

Create brand awareness:

Showcasing your brand identity is a guaranteed way to increase brand awareness and make your business more memorable to potential customers which will increase sales in the future.

Demonstrate expertise:

Sharing your business successes from the past year can demonstrate your expertise and help establish your business as a thought leader in your industry, which can help attract new customers.

Increase sales:

Offering special discounts or promotions can entice new customers to try out your products or services, which will positively affect your business revenue.

Build social media presence:

Don’t forget to include your social media profile links to increase your social media presence, build relationships with potential customers on those platforms, and boost engagement.

Increase leads:

Staying in touch with customers after the holidays can help you build relationships, create loyalty, and increase leads.

In marketing, you can’t do one thing separately, right?

That’s why if you want to fully utilize your holiday email campaign this year, use business holiday eCards, and here is how to integrate it into your strategy.

How to integrate eCards into your broader marketing strategy?

Integrating eCards into your broader marketing strategy can help you amplify the reach and impact of your eCard campaign. You can create a more cohesive and effective marketing strategy by aligning your eCard campaign with your overall marketing goals.

To use corporate holiday ecards in your broader marketing strategy, use one of these ways:

Email Marketing:

Use eCards as part of your email marketing corporate Christmas campaign to boost open rates and engagement. Consider using attention-grabbing subject lines, including clear calls-to-action, and segmenting your email list for maximum impact.

Social Media Marketing:

Social media platforms like Facebook, Twitter, and Instagram rely on engagement rates only. So sharing your eCards on your social media accounts and encouraging followers to share them with their own networks will be a great way to boost engagement.

Content Marketing:

Looking for an effective way to attract new customers to your business?

By selecting eCards that are humorous, heartfelt, or thought-provoking, and that appeal to your target audience, you can make a lasting impression and encourage continued loyalty among your clients.

By using eCards for business in your marketing strategy, you can create a more comprehensive and effective marketing campaign to help you grow your business for long success.

Statistics You Should Know About:

  • According to a study by Omnisend, the average open rate for holiday email campaigns is 14.92%, while the average click-through rate is 2.44%.
  • A study by Campaign Monitor found that segmented email campaigns can result in a 760% increase in revenue.
  • Personalized promotional mailings have 29 % higher unique open rates and 41 percent higher unique click rates than non-personalized mailings.

These statistics show you how email marketing is important during the holiday season!

Personalization and branding are particularly effective strategies for boosting engagement and sales.

What do you think? Should you start planning your business holiday eCards?