animated ecards

New Digital Experience To Engage Your Clients | Christmas Wonderland

Christmas Wonderland in Singapore is an annual festival held at the Gardens by the Bay that typically draws over 4 million visitors per year. This quintessential holiday event transforms the tropical city-state into a magnificent winter wonderland, offering visitors a rich blend of traditional and local holiday experiences.

When the Covid-19 pandemic struck, Christmas Wonderland pivoted to a virtual format, aiming to deliver the same magical experience to their visitors online. As part of this transformation, Christmas Wonderland sought a way to forge and foster connections with their visitors. They identified the need for an online ecard portal, which would seamlessly integrate with their virtual tour and be an integral part of the online celebration.

Portal Facts

Type: Enterprise (English)
Seasonal – Public Access

Number of Visitors: 65,000+
Number of Admins:

eCards Delivered: 170,000+
View Rate: 68%

Christmas eCards Examples

animated ecards
corporate ecard platform


As the event transformed from a physical spectacle to a virtual tour, it became crucial to retain the ability for visitors to engage, connect, and spread festive cheer in a manner that was in line with the spirit of the event.

The solution lay in incorporating a public eCard portal into their online virtual tour. This feature, envisioned as a new addition to the event’s holiday celebrations, would allow visitors to send personalized greeting cards to contacts worldwide, thereby spreading the joy of the season. The portal was intended to be seamlessly accessible from the event’s website, providing a straightforward and user-friendly experience for all visitors.

However, this initiative posed a significant challenge. As the portal was designed for unrestricted public use and did not require user registration or access credentials, issues regarding data security came to the fore. Specifically, the portal’s open access raised concerns about potential misuse, including the risk of spamming and other forms of illegal use.

Moreover, the platform needed to align with the event’s reputation for efficiency and environmental consciousness. The eCard portal needed to be not just a safe and secure way of sending personalized greetings, but also an eco-friendly one that did away with the wastage often associated with traditional paper cards.

Therefore, while the initiative promised to enhance the Christmas Wonderland experience by offering a new and exciting way for visitors to participate in the festivities, it also presented an array of complex challenges. The task at hand was to create an eCard portal that was not only effective and user-friendly, but also secure, economical, and environmentally friendly.


The Zone1 eCard platform, acclaimed for its unique features, customizable programming, and ability to function as a public-use portal, emerged as the perfect solution to address Christmas Wonderland’s specific challenges.

1. Brand Customizable eCard Platform: One of the most potent features of the Zone1 platform was its capacity to offer an unprecedented level of personalization to Christmas Wonderland’s online visitors. The platform facilitated the customization and dispatch of holiday ecards that bore a personal touch and resonated with the purpose of the event and the brand itself. To enhance this experience, the platform incorporated bespoke artwork from Christmas Wonderland’s talented in-house design team, resulting in an array of design options that seamlessly aligned with the brand’s aesthetics.

These were not just ordinary ecards but thoughtfully crafted expressions of joy from Christmas Wonderland visitors to their loved ones. Each design detail, from the graphics to the color palette, was meticulously curated to reflect the event’s unique style and ethos. The platform essentially served as a tool that allowed Christmas Wonderland visitors to convey holiday cheer in a manner that was personal, special, and perfectly in sync with the event’s branding.

2. Global Reach: The Zone1 platform leveraged its digital foundation to offer a host of powerful advantages. It facilitated instantaneous ecard delivery, enabling users to send holiday wishes across the globe at the click of a button. This marked a significant improvement over traditional mail, which often took days or weeks to deliver, especially for international recipients.

This digital approach effectively eliminated geographical barriers, enabling users from any corner of the world to send and receive ecards. This global accessibility was vital for Christmas Wonderland, considering their international footprint. Moreover, the ecards were accessible across all devices with internet access, allowing recipients to revisit their holiday greetings at any time and cherish the joyous memories.

3. Open Portal: Zone1 implemented its platform into Christmas Wonderland’s online ecosystem using iFrame technology. This enabled users to access the platform instantly, all from one location, with a built-in validation system for the visitor’s email address to prevent spam and unauthorized usage.

4. Real-time Analytics: The platform boasted a comprehensive admin portal equipped with robust reporting capabilities. Admins could generate detailed reports based on real-time analytics, providing an insight into platform usage patterns, the most popular ecard types, peak activity times, and more. Furthermore, user management capabilities allowed admins to block or restrict users demonstrating suspicious behavior, thereby minimizing fraudulent activities and improving overall performance. The platform’s ability to deliver actionable insights played a pivotal role in maximizing the impact of every ecard sent, making each communication as effective as possible.

Critical Factors

When discussing the integration of the Zone1 eCard platform with Christmas Wonderland’s online event, several critical factors emerge:

1. Brand Alignment: The eCard platform must maintain the Christmas Wonderland’s unique aesthetics and values to ensure consistent branding. This involves creating custom designs that match the event’s style, effectively communicating the brand’s identity.

2. User Accessibility: Given the global nature of the Christmas Wonderland event, it’s crucial for the eCard platform to be easily accessible to all users worldwide. This entails instant delivery of ecards to any location, compatibility with various devices, and ease of use regardless of the user’s technical skills.

3. Open Portal Integration: The seamless integration of the eCard platform into Christmas Wonderland’s online event using iFrame technology is vital. The platform needs to be easily accessible and navigable from the event’s website to maintain a cohesive user experience.

4. Data Security: As the platform is open to the public, it’s essential to protect users’ data and prevent misuse. The system must include robust security measures, such as email validation, to prevent spam and illegal use.

5. Real-Time Analytics and Reporting: The ability to track user engagement and understand platform usage patterns is crucial for monitoring performance and making necessary adjustments. A robust analytics and reporting feature can provide insights into user behavior and preferences, informing future design and functional enhancements.

6. User Management Capabilities: To maintain the platform’s integrity and performance, administrators must be able to manage user behavior. This includes blocking or restricting users who exhibit suspicious activity, thereby minimizing potential fraud and maintaining a positive user experience.

7. Scalability: Given the potential large number of users, the platform must be designed to handle a high volume of traffic and activities without affecting performance. This requires a robust infrastructure that can scale with demand.

8. Sustainability: With an increasingly environmentally conscious public, offering a digital alternative to physical cards aligns with sustainability goals. Therefore, the eCard platform must be presented as an eco-friendly choice, contributing to the reduction of paper waste associated with traditional greeting cards.


The process of implementing the Zone1 eCard platform solution for Christmas Wonderland involved several key stages:

1. Understanding Requirements: The first step was understanding the unique requirements of Christmas Wonderland. This included identifying the brand’s aesthetic, understanding the user base, and recognizing the event’s global reach. Once these were clarified, Zone1 could begin designing a solution that was tailor-made for Christmas Wonderland.

2. Platform Customization: Next, Zone1 customized its eCard platform to align with Christmas Wonderland’s brand and event objectives. This involved developing bespoke eCard designs with Christmas Wonderland’s in-house design team, creating a platform that reflects the event’s unique aesthetic and values.

3. Integration into Christmas Wonderland Website: The customized eCard platform was then integrated into the Christmas Wonderland website using iFrame technology. This made the platform readily accessible to all visitors from the event’s main site.

4. Security Measures: With the platform open to public use, several security measures were put in place. This included a process for email validation to prevent spam and illegal use. This ensured the safety and integrity of the platform.

5. Analytics and Reporting: Once the platform was live, Zone1 enabled real-time analytics and reporting. This feature allowed the event administrators to monitor user engagement, most popular eCards, and overall platform usage statistics. The analytics also offered user management capabilities, allowing the administrators to block or restrict users exhibiting suspicious activities.

6. Launch and User Support: With the platform ready and security measures in place, the eCard feature was launched. To ensure a smooth user experience, user guides and support were provided. This guided the visitors on how to create and send eCards and helped them navigate any issues.

7. Monitoring and Adjustments: Following the launch, Zone1 continually monitored the platform’s performance. Insights from the analytics and user feedback were used to make necessary adjustments and improvements to the platform.

Through this structured and strategic process, Zone1 was able to deliver a successful eCard platform solution that enhanced the Christmas Wonderland visitor experience while upholding the brand’s unique aesthetics and meeting its diverse user base needs.


1. Customized Platform: The solution successfully customized the eCard platform to align with Christmas Wonderland’s brand and event objectives. The bespoke eCard designs and unique aesthetic helped create a cohesive and immersive experience for users.

2. Seamless Integration: The eCard platform was seamlessly integrated into the Christmas Wonderland website using iFrame technology. This integration made it convenient for visitors to access the platform directly from the main site, enhancing user engagement.

3. Enhanced Security: The implementation included robust security measures, such as email validation, to prevent spam and illegal use of the platform. These measures ensured the safety and integrity of the eCard platform for both users and event administrators.

4. Real-time Analytics and Reporting: The inclusion of real-time analytics and reporting allowed event administrators to monitor user engagement, popular eCards, and platform usage statistics. These insights provided valuable information for decision-making and improving the user experience.

5. User Support and Guides: The launch of the eCard feature was accompanied by user guides and support, ensuring visitors had a smooth experience while creating and sending eCards. This support helped users navigate any issues or difficulties they encountered.

6. Continuous Improvement: The implementation process included ongoing monitoring of the platform’s performance. Insights from analytics and user feedback were used to make necessary adjustments and improvements to the platform, ensuring it met the evolving needs and expectations of users.

Overall, the Zone1 eCard platform solution for Christmas Wonderland achieved its goals of providing a customized and secure platform for visitors to create and send eCards. The integration into the event’s website, real-time analytics, and ongoing improvements contributed to a successful user experience during the Christmas Wonderland event.